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Newsletter Design Tips
Effective newsletters are those that appear on time, provide valuable information and easy to read. Lets take these three broad topics:
On Time
Create a standard frequency for your newsletter. Be it weekly, monthly or whatever you choose. If you are planning on sending weekly newsletters, make sure that you send it the same day of the week every week.
Your goal is to build awareness and maintain mindshare among clients and prospects. The shorter your newsletter, the more frequently you can mail it and the greater the number of prospects you can send it to. Avoid overly-ambitious newsletter programs that require more time and money than you can comfortable invest. Pick a frequency of mailing that you can comfortable make and stick to that.
Provide Information
Newsletters are meant to inform. Put yourself in the shoes of the reader and think about what they would consider "news" -- You are effectively playing the role of an editor.
Easy to read
There are many aspects to making newsletters easy to read:
Distinct Title
Your newsletter's title serves as an icon, signaling the content of your newsletter. A title consisting of a few short words is better than one containing several long words.
Margins and Column Layout
White space is the least-expensive way you can make your newsletters more attractive and easier to read. White space begins with generous margins. Always provide sufficient "breathing room" at the tops and bottoms of your pages.
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Design Creative Marketing Emails
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Send Targeted Emails
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View Real-Time Reports
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Use ContactPro's WYSIWYG Rich Text Editor to create professional looking emails including images, links, and your own custom look and feel. No programming or HTML skills required. Add links to promotional offers, invitations to take surveys etc.
Free Newsletter Templates
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